Alpha Mums!

I don't know about you, but I am feeling the pressure to alpha up my life a bit.

The Alpha Mum is the latest marketing buzzword, referring to the modern mum who is educated, tech-savvy - and a big influence on how other mums spend money.
First, the alpha mums had to be, completely conversant in the latest techno-gizmos, hot vacation spots, parenting trends and nail polish colours. Alpha mums had to be connected, concerned and influencing peers 24/7. An Alpha Mum is online 87 minutes a day - seven percent more than the typical internet user. The Alpha Mum also has a high social-networking factor online. Alpha mums had to somehow put themselves and their kids first, never settling for second (or beta) best. Type A meets Martha Stewart meets Mary Poppins. The alpha mum was the woman of the moment.

Until the Alpha Wife showed up.

Yup, according to research, 22 percent of all wives now make more money than their husbands. A sizable chunk of wives, more than 20 percent, are more educated than their husbands too. In short, smarter and richer, yet somehow, I bet still doing more housework than ever. That doesn't sound very alpha to me, but it has a lot of people atwitter about the rise of the power wife.

Is it possible to be both an alpha mum and an alpha wife? Frankly, I am sure that there are capable women who are everything alpha.